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  • Chapter three: Finding PR opportunities

    Every business has moments worth sharing that could lead to good PR. Think about what your business already does, like: launching new products or services getting industry award nominations celebrating important milestones. These could be newsworthy and sharing them with the media could bring […]

  • Chapter two: The key components of PR

    PR includes different activities that help create and maintain a good image for your start-up. Media/Press relations This involves working with journalists to get news coverage. Building good relationships with media professionals could be useful for achieving this. Businesses send out press […]

  • What is PR?

    PR, or Public Relations, is how a business communicates with the public to create a positive image. It involves sharing information through media such as newspapers, TV, and social media to influence how people perceive your business, product, or brand. Whether you run a yoga studio, bookkeeping […]

  • Essential guide to PR

    Welcome to our Essential guide to Public Relations PR might seem like something only big businesses engage in but knowing how to engage with the media could help you take your start-up to the next level. With guidance on everything from seeking out journalists to writing press releases, our […]

  • 7 most common HR issues for start-ups

    Knowledge

    7 most common HR issues for start-ups When you launch a start-up, you might begin by working alone, focusing on creating a business plan and developing your product or service. But as your business grows, you might decide to hire employees, which means you’ll also take on the role of a manager. […]

  • Comparing a Business Loan and a Start Up Loan for a new business

    Knowledge

    Comparing a Business Loan and a Start Up Loan for a new business Starting your own business is an exciting adventure but getting it off the ground often means you'll need a bit of external funding.  Whilst there are a number of ways of financing a start-up, two popular ways to secure funding are […]

  • How to register as a sole trader

    Knowledge

    How to register as a sole trader Setting up as a sole trader is the fastest and easiest way to become your own boss. With little in the way of paperwork and full control over how you work, you can get your new business up and running straight away. Once you’ve decided to become self-employed you’ll […]

  • The importance of innovation for small businesses

    Knowledge

    The importance of innovation for small businesses Innovation is an important factor in the growth and success of your start-up – developing new products and services or improving business processes can play a role in achieving a competitive advantage. In turn, being innovative when running your new […]

  • How to write a business partnership agreement

    Knowledge

    How to write a business partnership agreement Starting a business with a partner is exciting but can be challenging if you disagree on how you’ll run your start-up – one way of mitigating this issue is to consider a partnership agreement to minimise disputes and focus on success instead. Running a […]

  • What to do if you can't get a business loan

    Knowledge

    What to do if you can't get a business loan Many start-up owners rely on external funding to kick-start their businesses. Applying for a business loan from banks and other traditional lenders is often the first step. But sometimes, access to funding can be more challenging than you might expect. As […]