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  • Lancashire businesses supported with £25m of Start Up Loans support

    Press release

    Lancashire businesses supported with £25m of Start Up Loans support Press release 10 June 2025 The Start Up Loans programme, part of the British Business Bank, today announces that it has provided over £25m of Start Up Loans funding across 2,753 loans to businesses in Lancashire. Of these loans, […]

  • Start Up Loans passes £100m funding milestone in the West Midlands

    Press release

    Start Up Loans passes £100m funding milestone in the West Midlands Press release 10 June 2025 Over 10,000 loans have been distributed in the West Midlands, with an average loan amount of just over £9,900 Coventry, Shropshire and Wolverhampton local authorities received the most finance outside of […]

  • Start Up Loans programme celebrates £75 million in funding for Scottish businesses

    Press release

    Start Up Loans programme celebrates £75 million in funding for Scottish businesses Press release 09 June 2025 Young entrepreneur cooks up a storm after taking the reins of family catering business Since launching in 2012, the Start Up Loans programme has provided over £75 million worth of funding […]

  • Chapter ten: PR tips for start-ups

    Launching a PR campaign as a start-up can be tough, especially with limited time and budget. Here are some tips to help you gain visibility without spending too much: Use free tools Try free platforms like social media or email marketing tools to spread your message at no cost. Tools with free […]

  • Chapter nine: When and how to use a PR agency

    PR can need regular attention, so some business owners choose to outsource their PR needs to an agency. When to use a PR agency A PR agency could improve your PR efforts, especially if you work with the right one for you. If your budget allows, an agency can offer expertise, established media […]

  • Chapter eight: Using social media for PR

    Social media is a powerful tool for small businesses to boost their PR, but it requires some planning. A smart combination of creativity and collaboration could help you promote your business and connect with your audience. Consider tailoring your approach to fit business goals and audience […]

  • Chapter seven: Working with journalists

    Consider building strong, positive relationships with journalists if you want long-term PR success for your business. Connecting with journalists Start by finding journalists who cover your industry. Following them on social media platforms like X (formerly Twitter) and LinkedIn could help you […]

  • Chapter six: Getting the most out of the media

    To enhance your media efforts, consider providing additional information about your start-up beyond sending press releases to journalists or influencers. This could include doing some of the following: Create a media kit A media kit is a useful tool that gives journalists everything they need to […]

  • Chapter five: Writing a press release

    Now you know how PR works, who you want to target, where you want to target them, and have a strategy in place, how do you communicate with your target audience? You could choose to do this with a press release. A press release is an official statement sent to media outlets to announce important […]

  • Chapter four: Creating a PR strategy

    Developing a PR strategy is important for any business owner. It helps manage your start-up’s public image and make the most of your time and money. Here are some things to consider: Understand your audience Knowing your target audience forms the base of any good PR plan. Identify your customers […]