Every business has moments worth sharing that could lead to good PR.
Think about what your business already does, like:
- launching new products or services
- getting industry award nominations
- celebrating important milestones.
These could be newsworthy and sharing them with the media could bring positive attention.
Create opportunities
Sometimes, you need to make your own PR opportunities.
For example, writing helpful guest posts for industry blogs could show your expertise and reach new audiences.
Commenting on relevant blog posts could keep your start-up in the conversation.
Another idea is creating surveys to gather industry insights.
You could share the results with the media to show your business as an industry thought leader.
Reporters like data-backed stories, so surveys tend to be a strong PR tool.
Partner with other businesses
Working with other businesses could lead to joint events or initiatives that get media attention.
Teaming up with a related business could expand your reach and add credibility.
For example, co-hosting webinars or workshops could attract more people, provide value, and showcase your expertise.
Host events and sponsorships
Hosting events is a proactive way to create PR opportunities.
Events like product launches or community gatherings could attract media coverage and let you engage directly with your audience and the press.
Aligning an event with your brand values could have a big impact.
Sponsoring local events or charities could also create PR opportunities, building goodwill and community interest in your business.
Use accessible tools
There are tools you could use to find PR opportunities.
Google Alerts is a free tool that lets you set alerts for industry-related topics to stay informed or join ongoing discussions.
Social media is a direct way to find PR opportunities.
Look for free Facebook groups or X (formerly Twitter) accounts that connect businesses with journalists seeking sources.
Responding to relevant queries could get your company featured.
Use hashtags like #journorequest to find journalists looking for experts like you.
Finding PR opportunities involves using what your business already does and creating new opportunities.
Collaborating with others could enhance your PR efforts.
This proactive approach could build a strong public image, increase visibility, and support business growth.
Download the guide
Download the full Essential guide to PR below:
Your previously read articles
Chapter four: Creating a PR strategy
Discover how to build a PR strategy that works for your business.
Next chapterBritish Business Bank plc is a development bank wholly owned by HM Government. British Business Bank plc and its subsidiaries are not banking institutions and do not operate as such. They are not authorised or regulated by the Prudential Regulation Authority (PRA) or the Financial Conduct Authority (FCA). A complete legal structure chart for the group can be found at british-business-bank.co.uk.
Whilst we make reasonable efforts to keep the information in this guide up to date, we do not guarantee or warrant (implied or otherwise) that it is current, accurate or complete. The information is intended for general information purposes only and does not take into account your personal situation, nor does it constitute legal, financial, tax or other professional advice. You should always consider whether the information is applicable to your particular circumstances and, where appropriate, seek professional or specialist advice or support.
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