Marketing can make or break a new business so learning how to make the most of your marketing budget is vital.

In this section you can find guidance and information on everything from online advertising and PR, to enhancing your telesales and cold-calling technique.

Your introduction to marketing

Learning how to market your start-up effectively is vital to the success of your business.

Marketing on a shoestring

With a limited budget, many traditional ways of marketing a business might feel out of your reach. Learn some cost-effective marketing tactics to reach your target customers and make your budget go much further.

Read article about Marketing on a shoestring

Understanding marketing channels

Understand how different marketing channels can help you reach different customers for your start-up.

Social media marketing

Social media marketing is a powerful tool for small businesses to increase brand awareness, engage with customers, and drive sales through strategic online interactions.

How to brand your start up

Branding for a start-up is vital for creating a unique identity, building customer loyalty, and differentiating the company in a competitive market.