PR toolkit

Spread the word about your business with this public relations guide for start ups

Do you need help with PR?

Our free guide will help you with:

  • Creating press releases
  • Working with journalists
  • Engaging with social media
  • Maximising your website

You don’t need an endless marketing budget to compete with big companies for media coverage.

But if you don’t know where to start with PR, then this free handbook is for you.

PR toolkit - download

  • Crafting effective press releases
  • Working with journalists
  • Engaging customers with social media
  • Maximising your website
Download (.pdf, 2.35mb) PR toolkit (Opens in new window)

Our other free guides

The essential guide to starting a business

  • Conducting market research on customers and competitors
  • Choosing a company structure
  • Figuring out your insurance and tax requirements
  • Developing your business strategy and sales forecast
  • Writing your business plan
Read the guide Essential guide to starting a business

Making business finance work for you - download

  • Designed to help businesses know what type of finance is right for them
  • Discover the types of finance you can use to start a business
  • Learn how finance can support your business growth
  • Understand how to consolidate debt or purchase a major asset
  • Read chapters on working capital, importing/exporting, R&D and more
Download (.pdf, 2.21mb) making business finance work for you: Expanded edition (Opens in new window)

Guide to business resilience - download

  • Offering practical tips on how your business can respond to recession
  • Making your business energy efficient
  • Late payments and how to combat them
  • Accessing finance as a response to the cost of living crisis
  • Supply chain pressures and solutions
Download (.pdf, 855.38kb) Guide to business resilience (Opens in new window)

Read the Essential guide to marketing

  • How to research your target market and test your business idea
  • Creating a marketing plan and setting goals effectively
  • Building a business website and attracting online customers
  • Low-cost options for on and offline advertising, affiliate marketing and PR
  • Free and cheap ways to market your business on a shoestring budget
Read the guide Marketing toolkit (Opens in new window)

Social Media toolkit - download

  • Choosing the right social media platforms for your business
  • Creating a social media strategy
  • Techniques you can use to save time and money
  • Using social media advertising to build your business
  • How to monitor competitors on social media
Download (.pdf, 1.28mb) Social media toolkit (Opens in new window)