Welcome to your Essential Guide to Starting a Business, our roadmap for helping you to turn your business idea into a thriving reality.
Across 12 chapters, you'll discover a wealth of information designed to empower and equip you with the knowledge needed to successfully launch and manage your new venture.
- dive into the world of marketing and learn how to effectively reach your target audience and build a brand that resonates.
- unravel the complexities of finance with practical tips on budgeting, funding, and financial planning that will keep your business on solid ground.
- protect your innovation with our guidance on intellectual property, ensuring your ideas remain yours
- explore the various company structures to find the one that aligns with your vision and goals, setting a strong foundation for growth.
- and much more.
Click on a chapter below to kickstart your journey to becoming your own boss.
On the go? Download your copy of the Essential Guide to Starting a Business (.PDF, 2.34 MB)(Opens in new window).

Chapter one: Researching your idea
about Chapter one: Researching your idea Read More
Chapter two: Business strategy and plan
about Chapter two: Business strategy and plan Read More
Chapter three: Company structures explained
about Chapter three: Company structures explained Read More
Chapter four: Incorporating your business
about Chapter four: Incorporating your business Read More
Chapter five: Business finances explained
about Chapter five: Business finances explained Read More
Chapter six: Access to finance
about Chapter six: Access to finance Read More
Chapter seven: Tax explained
about Chapter seven: Tax explained Read More
Chapter eight: Setting up a supply chain
about Chapter eight: Setting up a supply chain Read More
Chapter nine: Marketing your business
about Chapter nine: Marketing your business Read More
Chapter ten: Networking
about Chapter ten: Networking Read More
Chapter eleven: Protecting the intellectual property of your business
about Chapter eleven: Protecting the intellectual property of your business Read More
Chapter twelve: Jargon buster
about Chapter twelve: Jargon buster Read MoreOur other free guides

Guide to business resilience - download
- Offering practical tips on how your business can respond to recession
- Making your business energy efficient
- Late payments and how to combat them
- Accessing finance as a response to the cost of living crisis
- Supply chain pressures and solutions

Making business finance work for you - download
- Designed to help businesses know what type of finance is right for them
- Discover the types of finance you can use to start a business
- Learn how finance can support your business growth
- Understand how to consolidate debt or purchase a major asset
- Read chapters on working capital, importing/exporting, R&D and more

Read the Essential guide to marketing
- How to research your target market and test your business idea
- Creating a marketing plan and setting goals effectively
- Building a business website and attracting online customers
- Low-cost options for on and offline advertising, affiliate marketing and PR
- Free and cheap ways to market your business on a shoestring budget

PR toolkit - download
- Crafting effective press releases
- Working with journalists
- Engaging customers with social media
- Maximising your website

Social Media toolkit - download
- Choosing the right social media platforms for your business
- Creating a social media strategy
- Techniques you can use to save time and money
- Using social media advertising to build your business
- How to monitor competitors on social media
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