Essential guide to marketing

Welcome to our Essential guide to marketing

Marketing is absolutely essential to any successful business but learning how to do it effectively (and within a budget) is a vital skill for any new business owner to learn.

Across eleven chapters you’ll find helpful guidance on every aspect of marketing for a start-up - from how to come up with a marketing strategy to making the most of digital advertising.

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Digital advertising

Discover the benefits of digital advertising and learn how to create cost-effective pay-per-click campaigns with services like Google Ads.

about Digital advertising Read More

Our other free guides

The essential guide to starting a business

If you’re in the early stages of your journey then you may be interested in this short guide we’ve created to help you through the process of starting up. It’s full of all the essential information you need to start a business in the UK, plus tips and advice for creating your core business documents.

Read the guide to starting a business

Guide to business resilience - download

  • Offering practical tips on how your business can respond to recession
  • Making your business energy efficient
  • Late payments and how to combat them
  • Accessing finance as a response to the cost of living crisis
  • Supply chain pressures and solutions
Download (.pdf, 855.38kb) Guide to business resilience (Opens in new window)

Making business finance work for you - download

  • Designed to help businesses know what type of finance is right for them
  • Discover the types of finance you can use to start a business
  • Learn how finance can support your business growth
  • Understand how to consolidate debt or purchase a major asset
  • Read chapters on working capital, importing/exporting, R&D and more
Download (.pdf, 2.21mb) making business finance work for you: Expanded edition (Opens in new window)

PR toolkit - download

  • Crafting effective press releases
  • Working with journalists
  • Engaging customers with social media
  • Maximising your website
Download (.pdf, 2.35mb) PR toolkit (Opens in new window)

Social Media toolkit - download

  • Choosing the right social media platforms for your business
  • Creating a social media strategy
  • Techniques you can use to save time and money
  • Using social media advertising to build your business
  • How to monitor competitors on social media
Download (.pdf, 1.28mb) Social media toolkit (Opens in new window)

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