PR, or Public Relations, is how a business communicates with the public to create a positive image.
It involves sharing information through media such as newspapers, TV, and social media to influence how people perceive your business, product, or brand.
Whether you run a yoga studio, bookkeeping service, or baking business, PR could help your small business expand and succeed.
How does PR work?
PR uses different methods to influence how people view a business.
One common way is to send press releases, which share news about the business with the media.
Building good relationships with journalists could help you secure positive coverage.
Social media is also useful for directly connecting and engaging with your audience.
Problem-solving, like dealing with bad publicity, is also part of PR.
This involves carefully handling unexpected issues to protect the business’s reputation.
Tip: You may want to ensure that your social media accounts are fully up-to-date with complete profile pictures, bios, and contact information to build trust in your start-up.
How PR could help your start-up
New businesses often struggle to build trust and credibility.
PR could help with this by shaping how people see your business, building credibility, and increasing visibility, which could lead to growth and connections.
Here’s why PR could support your business:
- Well-planned PR could help your business stand out in a crowded market, potentially attracting customers and investors
- PR helps build your business by sharing its values and mission, creating a strong brand identity
- PR could encourage your business to engage with local communities, fostering brand loyalty
- PR could work out cheaper than advertising if you have an interesting story to tell
- People might see positive news coverage in newspapers and online as a reliable endorsement of your business.
Download the guide
Download the full Essential guide to PR below:
Your previously read articles
Chapter two: The key components of PR
Learn more about the key elements that make up a PR strategy.
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Whilst we make reasonable efforts to keep the information in this guide up to date, we do not guarantee or warrant (implied or otherwise) that it is current, accurate or complete. The information is intended for general information purposes only and does not take into account your personal situation, nor does it constitute legal, financial, tax or other professional advice. You should always consider whether the information is applicable to your particular circumstances and, where appropriate, seek professional or specialist advice or support.
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