Essential guide to PR

Welcome to our Essential guide to Public Relations

PR might seem like something only big businesses engage in but knowing how to engage with the media could help you take your start-up to the next level.

With guidance on everything from seeking out journalists to writing press releases, our Essential Guide to PR can help you engage with the media with confidence.

Click on a chapter below to get started.

If you need this guide in an accessible format please download one of our accessible PDF (4.8MB), large print (PDF, 3.3MB), and braille (BRF, 35KB) versions.

Chapter one: What is PR?

Learn the basics of Public Relations and how it can benefit your business.

Learn more

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Chapter two: The key components of PR

Learn more about the key elements that make up a PR strategy

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Chapter three: Finding PR opportunities

Learn about what activities your business could do to generate media interest

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Chapter four: Creating a PR strategy

Learn how to build a PR strategy that works for your business

A female standing in a workshop at a bench holding a laptop in the air

Chapter five: Writing a press release

Discover the steps needed to write newspaper quality press releases

Image looking down at a desk, a man and woman either side. One is the interviewer, the other the interviewee

Chapter six: Getting the most out of the media

Learn about the tips and tricks businesses use to get attention from the media

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Chapter seven: Working with journalists

Read about how successful start-ups build relationships with key parts of the media

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Chapter eight: Using social media for PR

Discover the power of social media when it comes to reaching your customers

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Chapter nine: When and how to use a PR agency

Learn how a PR agency can support your business as it grows

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Chapter ten: PR tips for start-ups

Read all about practical PR hints and tips you can use to help your start-up succeed

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