PR can need regular attention, so some business owners choose to outsource their PR needs to an agency.
When to use a PR agency
A PR agency could improve your PR efforts, especially if you work with the right one for you.
If your budget allows, an agency can offer expertise, established media connections, and strategic guidance that might be hard to achieve on your own.
Smaller businesses might handle PR themselves until they need expert help for big campaigns or entering new markets.
Agencies offer services tailored to your goals, making them useful if your needs exceed your team’s skills.
How to find the right PR agency
PR agencies focus on different areas and industries.
Start by clarifying your PR goals and look for agencies specialising in your field.
Find agencies through recommendations, reviews, and online searches.
You may want to consider the agency’s price, size, and structure.
Larger agencies may offer more resources, while smaller ones might provide personalised attention.
After creating a shortlist, you could schedule meetings to discuss your needs and their approach, which will help you determine if they can fulfil your PR goals.
How to work with a PR agency
Once you choose an agency, effective collaboration and communication are key.
You might consider doing some of the following:
- setting clear communication channels and scheduling regular check-ins to track progress
- giving the agency all the necessary information about your business, such as your brand guidelines
- defining measurable objectives and key performance indicators
- regularly reviewing these metrics with the agency to help you assess performance and make adjustments
- encouraging creativity from the agency, but also providing feedback and being involved in decision-making.
Download the guide
Download the full Essential guide to PR below:
Your previously read articles
Chapter ten: PR tips for start-ups
Read all about practical PR hints and tips you can use to help your start-up succeed.
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Whilst we make reasonable efforts to keep the information in this guide up to date, we do not guarantee or warrant (implied or otherwise) that it is current, accurate or complete. The information is intended for general information purposes only and does not take into account your personal situation, nor does it constitute legal, financial, tax or other professional advice. You should always consider whether the information is applicable to your particular circumstances and, where appropriate, seek professional or specialist advice or support.
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