Zig and Zag Handmade

Success Story 15 March 2024

Region/Nation London
Sector Consumer Goods & Services
Programme Start Up Loans

Durham-based handmade pet collar business, Zig and Zag Handmade is just one of these businesses.

Founded by Jane Henderson Forrest after struggling to find a unique animal collars for her rottweilers and horses, the business sells handmade paracord collars to pet owners across the UK.

To fuel further business growth, Jane secured a Start Up Loan from the British Business Bank.

Pet collar

The loan helped the business increase its paracord stock, buying more colours in higher quantities.

The business currently works in conjunction with Voodoo K9 Academy, where it has a stall but hopes to move this into a shop as the business grows.

The loan also allowed it to buy a website, where it can reach a wider customer base.

Commenting on the success of Zig and Zag Handmade, Jane said:

“My business aims to bring unique collars to pet lovers across the UK. Paracord collars are a great way to do this while maintaining a high-quality standard. Receiving a Start Up Loan from the British Business Bank via their partner X-Forces, gave me the additional support I needed to get my business to where it is now. The finance has enabled me to buy larger quantities of paracord and supply my collars to even more pet owners. I am proud of what Zig and Zag Handmade has already achieved and I am excited to grow my business even further.”

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