Rahma Ahmed Ali and Nura Nur secured a loan of £10,000 in July 2021 through delivery partner Financing Sharia Enterprise to start alternative dairy brand Tribal Milk.
Tribal Milk drinks use camel milk, which is a staple product in Africa and has many health benefits including less lactose, higher protein and less saturated fat compared to cow’s milk.
The loan was used to over start-up costs, product development, marketing, and inventory. Rahma and Nura plan to launch the three products that they have developed to market in early 2022 and continue to develop innovative products with a dairy twist.
Sustainability is at the heart of the Tribal Milk brand; they want to start as they mean to go on using Tetra Pak packaging so that they will not need to pivot further down the line. They advise aspiring business owners to look at the absolute minimum they need to get the business started, get going, fail fast, and then change direction and build to succeed.