Hannah Saunders took out a £14,700 loan in 2020 to launch Toddle Born Wild, a natural vegan children skincare brand.
Hannah said: “I was in the RAF for nine years and loved the travel and adventure. I then became a Mum in 2014 and couldn’t find products that would protect my son’s skin when he came on adventures with me.”
Spotting a gap in the market, Hannah left the RAF in 2017 and spent the next 18 months doing market research and developing the company’s products – mixing ingredients such as jojoba oil and beeswax in her kitchen.
She later worked with biochemists and manufacturers in Britain and America to perfect the products; she decided to ethically source the ingredients from British manufacturers rather than cheaper options in Asia to ensure each ingredient is traceable. All the products are made in the UK to minimise their carbon footprint and are Peta-approved as vegan and cruelty-free.
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Find out more about Toddle Born Wild here.