Peace and Pure

Success Story 10 October 2022

Region/Nation East of England
Sector Health & Social Care
Programme Start Up Loans

Alice Wu, founder of Peace and Pure, took out her loan of £19,000 in 2020 to start the business.

During struggles with her own mental health, she discovered the importance of emotional wellbeing in relation to beauty, plus the benefits of mindfulness and self-love.

Alice Wu - Peace and Pure

She saw the need to create a beauty brand that was truly loving and supportive of women’s journey to beauty and wellness.

More than simply a task, I believe your skincare routine has the power to be a healing and restorative ritual. I created my brand to form an essential part of that ritual. Alice Wu Founder, Peace and Pure