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Love of Lemons

Portrait of Bex OsmanStarting with an online business during the pandemic, Bex opened her first store in Nansledan near Newquay in 2021, selling hand-picked vintage items alongside sustainably produced new brands. She relocated to a brand new shop in Nansledan over the summer and has just opened a sister store, Love of Vintage, in the same complex.

“I won’t pretend that it hasn’t been scary, but I think without that emotional drive it never would have happened. I worked for eight years in fashion retail in Cornwall before branching out on my own during lockdown by launching online, but ever since I was little, I’ve always wanted my own shop. My first Start Up Loan helped me open Love of Lemons and this year I took out a second loan to open Love of Vintage.

“It’s been a huge step for me. I’ve always been creative and had a lot of retail experience styling, buying stock and managing shops for other people, but I’ve always found the numbers side a bit daunting. The process of applying for the loan, working on business planning and projections has been a massive help. Above all it was knowing that the Bank had faith in me that I could make this work. Having that external validation of what I was trying to do gave me a huge boost in confidence and believing in yourself when you’re just starting out is so important.”

Published on 19 October 2023

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