Ryan Palmer took out a loan of £25,000 in 2014 to launch the London Sock Company, a premium sock brand founded with the mission “to inspire everyone to Walk Brighter, embracing that uplifting moment when you pull your socks up each and every morning”.
Having always wanted his own business, Ryan spotted a gap in the market to elevate socks (an everyday item that received very little, if any, thought) from a commodity category to a style accessory delivered through a world-class customer experience.
Initially selling the socks from a stall in London’s Leadenhall Market, the company has gone from success to success, now shipping to over 100 countries around the world and transforming the gifting experience of socks. In addition to its flourishing online store, the brand has attracted large stockists including Mr Porter and Harrods and sells to people across the world – from rock stars and royalty to CEOs and celebrities, and everyone in between.
The company continues to accelerate, significantly expanding by launching new collections to adapt to post-pandemic lifestyles, including boot and outdoor socks and a range of active sports socks. With significant global expansion on the cards, the brand shows no signs of slowing down anytime soon.