Lifted Drinks took out their loan of £25,000 in May 2023. Lifted Drinks, based in Staffordshire, creates an alcohol-free beer that offers the taste of the beverage while incorporating the post-workout benefits of a protein shake. Combining the two worlds it has introduced a new type of product to the market, harvesting a unique consumer base in the process.
Rebecca Robinson, Founder of Lifted Drinks said: “The Start Up Loans programme has helped us achieve what we saw as a gap in the market targeting those who want to be social and are also fitness enthusiasts. With the loan we received back in May of this year we have been able to take our product and business to the next level.”