Goji Hair

Goji Hair is an exclusive, organic hair salon in the Pontcanna suburb of Cardiff, started by Victoria Griffin.

Victoria had been a business director at a major retail store and during her time there set up a hairdressers in order to encourage customers in to the business. However she was made redundant in January 2015. Her time operating the salon had allowed her to develop numerous contacts within the industry and in particular she had developed a working relationship with Greg James, who had previously worked for Vidal Sassoon and Aveda Bauhaus.

Goji Hair main_salon

Victoria decided to link up with Greg again and with the support of a £3,700 Start Up Loan she was able to buy equipment and outfit the premises that became Goji Hair.

Victoria Griffin, managing director at Goji Hair, said:

“After spotting a lack of organic treatments within the hairdressing industry in the Cardiff area, we wanted to create a business that focused solely on the benefits of using all-natural ingredients. To us, it was counterproductive to visit a hairdressers that uses chemical products that can often damage hair.


The Start Up Loans Company was instrumental in kick-starting Goji Hair, and the mentoring support provided us with fantastic financial insight to ensure our accounts were in order from day one.


I’d encourage aspiring Welsh business owners to explore all funding options, and to make the most of the financial and mentoring support available when it comes to getting a budding business idea off the ground.”

Situated in a diverse residential area close to the city centre Goji has gone from strength to strength since opening and now caters for a wide range of clientele.

The salon offers a wide range of haircare services including expert colouring, extensions, cut and finishing for men and women, balayage and various different nourishing treatments. They have also introduced Goji Junior, hairdressing for children, every Sunday, giving the kids iPads full of games to play with to keep them occupied while they have their hair cut.

products stocked at Goji

The only organic hair salon in Cardiff and possibly Wales, Goji uses products that are both good for the customer and hair stylists alike. Currently Goji has 3 staff and plans to expand into a larger premises going forward, however at present Victoria has no aims to turn the business into a chain.

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