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BOXD Health

Double act, Jamal Ramsay and Jamal Ayton-Brown, took out two loans of £24,988 each in June 2020 to launch BOXD Health, a business selling sustainable protein and wellness shakes specifically designed for women.


The pair are based in Lewisham, London, and their business is purely digital.

After a ten year career in recruitment, Jamal A-B found himself unemployed in February 2020. The pandemic gave him the chance to step back and think about what really motivated him – entrepreneurialism. Meanwhile, his business partner, Jamal Ramsay had a background in sports science and nutrition, and had noticed that women were often struggling to get enough nutrients in their diets, especially protein.

glass of vanilla smoothie
Together, the pair decided to launch a health shake business that catered to women in a market saturated with male-oriented products. The product ideas arose from hundreds of hours of market research, which involved hearing from a large variety of women about what they wanted from a health drink.

Although gyms and yoga studios have been closed, the pandemic has not held them back – BOXD has been successfully trading for five months now.

Published on 7 May 2021

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