Success Story
| Region/Nation | East of England |
|---|---|
| Sector | Consumer Goods & Services |
| Programme | Start Up Loans |
Double act, Jamal Ramsay and Jamal Ayton-Brown, took out two loans of £24,988 each in June 2020 to launch BOXD Health, a business selling sustainable protein and wellness shakes specifically designed for women.
The pair are based in Lewisham, London, and their business is purely digital.
After a ten year career in recruitment, Jamal A-B found himself unemployed in February 2020. The pandemic gave him the chance to step back and think about what really motivated him – entrepreneurialism. Meanwhile, his business partner, Jamal Ramsay had a background in sports science and nutrition, and had noticed that women were often struggling to get enough nutrients in their diets, especially protein.
Together, the pair decided to launch a health shake business that catered to women in a market saturated with male-oriented products. The product ideas arose from hundreds of hours of market research, which involved hearing from a large variety of women about what they wanted from a health drink.
Although gyms and yoga studios have been closed, the pandemic has not held them back – BOXD has been successfully trading for five months now.
More success stories
Read a success story about Melin Llynon
Restoration of Wales’ last working windmill sees sails turn again on Ynys Môn. Melin Llynon is restored to former glory following funding from Isle of Anglesey County Council and British Business Bank
Read a success story about BKW CrossFit
A group of four friends have joined forces to launch BKW CrossFit, a new community-based gym in East Bristol, with the help of a Start Up Loan from the British Business Bank.
Read a success story about Krapow Thai Restaurant
Phil enjoyed a 17-year career in the British Army. He met his Thai partner Chanisara seven years ago and that sparked their dream to open a restaurant together. Chanisara started serving her cuisine with a Thai food stall in the town’s central market and discovered that demand was high for her freshly made products. The Start Up Loan of £24,000 they secured via X-Forces Enterprise (XFE) was key to making their dream a reality.
Sign up for our newsletter
Just add your details to receive updates and news from Start Up Loans
Sign up to our newsletter