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Portrait of Pallavi GhoshAfter years of working in the corporate world, Pallavi decided to follow her dreams of becoming a business owner in April 2021 after the Coronavirus pandemic forced her to re-evaluate her priorities. She left a career in finance and took out a loan of £19,000 in 2022 to curate and share natural homewares crafted by rural artisans from around the world, drawing inspiration from her mother’s unwavering passion for home decor and sustainability.

“I founded Anav in the middle of my life journey, after I decided to follow my true passion. The roots of my inspiration trace back to my beloved mother, a beacon of homeware elegance and sustainability. My determination was further fuelled by my years of experience working in luxurious 5-star hotels and the iconic Liberty of London.

“I took the plunge into business ownership and set up my business in April 2021 before securing a loan in January 2022 to help get established. I used the loan to purchase stock and cover initial expenses like warehouse space. I also made the most of the mentoring offered by Start Up Loans, regularly bouncing ideas off a mentor and staying in touch via regular calls. I am thrilled to be chosen as an Ambassador for the Start Up Loans programme and hope to show people that it’s never too late to chase your dream.”

Instagram: @Anav.home / Facebook: @Anav-home

Published on 19 October 2023

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