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  • Tavistock Brewery

    Success Story

    Success Story 26 November 2024 Tavistock Brewery in the village of Peter Tavy on the western flanks of Dartmoor is the brainchild of father-and-son team Richard and Matthew Goslin who felt there was a gap in the market for beer produced in their area. Information about Aeroplas Region/Nation South […]

  • Jargon buster

    We’ve put together a list of marketing terms to help you navigate the world of marketing.   Glossary terms beginning with B B2B (Business-to-Business) A business that primarily sells to other businesses as opposed to consumers.  B2B (Business-to-Business) A business that primarily sells to […]

  • Digital advertising

    There are hundreds of types of digital ads – from YouTube video ads and banner ads on websites, to search engine ads and advertising on social media – and they allow you to target customers based on their profiles and browsing history.  While finding your customers is straightforward, standing out […]

  • Email marketing

    A successful email marketing campaign is a cost-effective way to promote your business directly to a customer’s inbox.  Despite the buzz around social media and the sophistication of affiliate marketing, email marketing is one of the most effective ways small businesses can target customers and […]

  • Social media marketing

    It's possible to promote your business for free by making the most of social media to connect with your customers.  Instagram, Facebook, and other social media channels can help you reach potential customers and turn existing customers into brand advocates eager to recommend your business to […]

  • Setting up a website

    A website is a vital tool for your business. Websites can be cheap to create and for customers your business is just a click away via a search engine result or a link from another webpage.   Include your website address in all of your marketing collateral – from business cards to branded vans – and […]

  • Create a marketing plan

    Plan your marketing strategy before launching to get the maximum impact from your advertising. A well-written marketing plan is essential for every business.   It provides a clear direction for all your marketing activity and outlines your main objectives and how you will achieve them.  A marketing […]

  • Marketing channels

    Lots of new businesses struggle to market effectively, especially when operating on a shoestring budget while their competitors spend thousands of pounds on individual channels. That’s why understanding which marketing channels your customers use, and how to get the most value out of them, is vital […]

  • Create your brand

    Define your brand, business goals, and company mission. Customers rarely buy products. Instead, they buy into and from brands that they feel positive about. Whether a brand inspires trust, trendiness, or innovation, people buy from brands they believe in. This is doubly true for new businesses. […]

  • How to conduct market research

    Market research is vital for any start up as it helps you understand what your customers want. Before you launch, you need to understand the market, your potential customers, and whether there’s a demand for your products or services. If that demand isn’t there, your business is unlikely to be […]