Marketing toolkit

Increase the reach of your business with our free guide to marketing your start up

Inside you’ll find tips and advice on:

  • How to research your target market and test your business idea
  • Creating a marketing plan and setting goals effectively
  • Building a business website and attracting online customers
  • Low-cost options for on and offline advertising, affiliate marketing and PR
  • Free and cheap ways to market your business on a shoestring budget

Marketing Toolkit - download

  • How to research your target market and test your business idea
  • Creating a marketing plan and setting goals effectively
  • Building a business website and attracting online customers
  • Low-cost options for on and offline advertising, affiliate marketing and PR
  • Free and cheap ways to market your business on a shoestring budget
Download (.pdf, 3.13mb) Marketing toolkit (Opens in new window)

Our other free guides

The essential guide to starting a business - download

  • Conducting market research on customers and competitors
  • Choosing a company structure
  • Figuring out your insurance and tax requirements
  • Developing your business strategy and sales forecast
  • Writing your business plan
Download (.pdf, 1.64mb) Essential guide to starting a business (Opens in new window)

Making business finance work for you - download

  • Designed to help businesses know what type of finance is right for them
  • Discover the types of finance you can use to start a business
  • Learn how finance can support your business growth
  • Understand how to consolidate debt or purchase a major asset
  • Read chapters on working capital, importing/exporting, R&D and more
Download (.pdf, 2.28mb) making business finance work for you (Opens in new window)

Guide to business resilience - download

  • Offering practical tips on how your business can respond to recession
  • Making your business energy efficient
  • Late payments and how to combat them
  • Accessing finance as a response to the cost of living crisis
  • Supply chain pressures and solutions
Download (.pdf, 855.38kb) Guide to business resilience (Opens in new window)

PR toolkit - download

  • Crafting effective press releases
  • Working with journalists
  • Engaging customers with social media
  • Maximising your website
Download (.pdf, 2.35mb) PR toolkit (Opens in new window)

Social Media toolkit - download

  • Choosing the right social media platforms for your business
  • Creating a social media strategy
  • Techniques you can use to save time and money
  • Using social media advertising to build your business
  • How to monitor competitors on social media
Download (.pdf, 1.28mb) Social media toolkit (Opens in new window)