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Marketing and Sales for Start Ups

Marketing can make or break a new business. In this section you can find guides and information on everything from online advertising and PR, to enhancing your telesales and cold-calling technique.

Primary & secondary market research

By researching your target market you can calculate demand for your product, the best pricing strategy and the best brand for your business.

More on market research

Small Business Marketing Toolkit

Supercharge the growth of your business with our free guide to marketing your start up.

More on the marketing toolkit

Choosing a brand name for your company

The right company name can make or break a new business. We take a look at ways to generate unique and interesting business names.

More on brand names

Primary & secondary market research

By researching your target market you can calculate demand for your product, the best pricing strategy and the best brand for your business.

Find out more about market research

Small Business Marketing Toolkit

Supercharge the growth of your business with our free guide to marketing your start up.

Find out more about Small Business Marketing Toolkits

Choosing a brand name for your company

The right company name can make or break a new business. We take a look at ways to generate unique and interesting business names.

Find out more about choosing a brand name

Calculate market size

How to calculate market size

Learn how many customers your start up business is likely to reach by calculating market size, and the total addressable market. Market research is…

Read articleRead more

how to trademark

How to trade mark a name

If you’re investing time, money and effort in your start up business, it makes sense to to protect your brand. Here’s our guide to how to trade mark…

Read articleRead more

Customer retention

Customer retention strategies

Keep customers coming back for more with our guide to developing and retaining your best customers for less through customer service, loyalty…

Read articleRead more

Successful blogging

Successful blogging for start up businesses

How to set up a business blog and how to write blogging content that helps market your start up. A blog is a great marketing tool for start up…

Read articleRead more

Telemarketing tips

Tele-marketing tips to get more customers

Maximise your chance of landing a sale or new customer with our guide to mastering telemarketing techniques. Calling potential customers in a bid to…

Read articleRead more

Make social media work

How to make social media work for your small business

Develop a strong social media presence for your small business and turn social likes and shares into profit by creating a small business social…

Read articleRead more

Advertise your business

How to advertise your business

Advertising your business helps inform potential customers of your products and services, and why they should buy from you. Here’s our guide to the…

Read articleRead more

Importance of marketing

The importance of marketing for a start up business

Marketing is like the heart of your business. For your business to survive, it needs marketing, and the stronger it is the healthier your business…

Read articleRead more

Make online impact

Making an impact online

We’re living in a digital world and setting up a business is far from what it was 20 years ago. With the number of internet users growing every day,…

Read articleRead more

Choose a brand name

Choosing a brand name for your company

The right company name can make or break a new business. From legal issues and domain registration to building a strong brand – choosing the perfect…

Read articleRead more

Enhance social presence

9 ways to enhance your start up’s social media presence

We’re sure social media was already at the top of your list of marketing essentials for your start up; everyone who’s spent a day in business…

Read articleRead more

Business stationery

How to design business stationery

Business stationery plays a key role in promoting your business to customers and suppliers, so getting the right look and feel such as when creating…

Read articleRead more

What information to include

What information do I need on my business stationery?

Make sure your business meets UK legal requirements for company trading with our guide to the information you must be include on your company’s…

Read articleRead more

Email marketing tips

Email marketing tips for your start up

Statistics show that email marketing outperforms social media in terms of the number of users and how engaged these users are with your business….

Read articleRead more

How to market your business

How to market your start up business

Why you should market your start up business Knowing how to market your start up business is vital. Once your products or service are ready, you…

Read articleRead more

James Caan advertising advice

James Caan on advertising your business

James Caan gives his tips on advertising your business to get noticed. As a start up, you may have the best product or service available in the…

Read articleRead more

Branding tools

Four affordable branding tools and techniques to help your business stand out

It’s a competitive world out there, with more and more start-ups popping up daily. How do you set yourself apart? Branding. The process will…

Read articleRead more

Get your business online

Get your business online to go far – here’s how!

Developing the website for your business is an exciting experience. A good website increases the credibility of the business and can be integral to…

Read articleRead more

Calculate market size

How to calculate market size

Learn how many customers your start up business is likely to reach by calculating market size, and the total addressable market. Market research is…

Read articleRead more

How to trademark

How to trade mark a name

If you’re investing time, money and effort in your start up business, it makes sense to to protect your brand. Here’s our guide to how to trade mark…

Read articleRead more

Customer retention

Customer retention strategies

Keep customers coming back for more with our guide to developing and retaining your best customers for less through customer service, loyalty…

Read articleRead more

Successful blogging

Successful blogging for start up businesses

How to set up a business blog and how to write blogging content that helps market your start up. A blog is a great marketing tool for start up…

Read articleRead more

Telemarketing tips

Tele-marketing tips to get more customers

Maximise your chance of landing a sale or new customer with our guide to mastering telemarketing techniques. Calling potential customers in a bid to…

Read articleRead more

Social media for business

How to make social media work for your small business

Develop a strong social media presence for your small business and turn social likes and shares into profit by creating a small business social…

Read articleRead more

How to advertise

How to advertise your business

Advertising your business helps inform potential customers of your products and services, and why they should buy from you. Here’s our guide to the…

Read articleRead more

Importance of marketing

The importance of marketing for a start up business

Marketing is like the heart of your business. For your business to survive, it needs marketing, and the stronger it is the healthier your business…

Read articleRead more

Make an impact online

Making an impact online

We’re living in a digital world and setting up a business is far from what it was 20 years ago. With the number of internet users growing every day,…

Read articleRead more

Choose a brand name

Choosing a brand name for your company

The right company name can make or break a new business. From legal issues and domain registration to building a strong brand – choosing the perfect…

Read articleRead more

Enhance social media presence

9 ways to enhance your start up’s social media presence

We’re sure social media was already at the top of your list of marketing essentials for your start up; everyone who’s spent a day in business…

Read articleRead more

Design business stationery

How to design business stationery

Business stationery plays a key role in promoting your business to customers and suppliers, so getting the right look and feel such as when creating…

Read articleRead more

What information for business stationery

What information do I need on my business stationery?

Make sure your business meets UK legal requirements for company trading with our guide to the information you must be include on your company’s…

Read articleRead more

Email marketing

Email marketing tips for your start up

Statistics show that email marketing outperforms social media in terms of the number of users and how engaged these users are with your business….

Read articleRead more

How to market your start up

How to market your start up business

Why you should market your start up business Knowing how to market your start up business is vital. Once your products or service are ready, you…

Read articleRead more

James Caan advertising advice

James Caan on advertising your business

James Caan gives his tips on advertising your business to get noticed. As a start up, you may have the best product or service available in the…

Read articleRead more

Affordable branding tools

Four affordable branding tools and techniques to help your business stand out

It’s a competitive world out there, with more and more start-ups popping up daily. How do you set yourself apart? Branding. The process will…

Read articleRead more

Make your business go far online

Get your business online to go far – here’s how!

Developing the website for your business is an exciting experience. A good website increases the credibility of the business and can be integral to…

Read articleRead more