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Marketing can make or break a new business. In this section you can find guides and information on everything from online advertising and PR, to enhancing your telesales and cold-calling technique.
Primary & secondary market research
By researching your target market you can calculate demand for your product, the best pricing strategy and the best brand for your business.
Small Business Marketing Toolkit
Supercharge the growth of your business with our free guide to marketing your start up.
Choosing a brand name for your company
The right company name can make or break a new business. We take a look at ways to generate unique and interesting business names.
Primary & secondary market research
By researching your target market you can calculate demand for your product, the best pricing strategy and the best brand for your business.
Small Business Marketing Toolkit
Supercharge the growth of your business with our free guide to marketing your start up.
Choosing a brand name for your company
The right company name can make or break a new business. We take a look at ways to generate unique and interesting business names.
How to calculate market size
Learn how many customers your start up business is likely to reach by calculating market size, and the total addressable market. Market research is…
How to trade mark a name
If you’re investing time, money and effort in your start up business, it makes sense to to protect your brand. Here’s our guide to how to trade mark…
Customer retention strategies
Keep customers coming back for more with our guide to developing and retaining your best customers for less through customer service, loyalty…
Successful blogging for start up businesses
How to set up a business blog and how to write blogging content that helps market your start up. A blog is a great marketing tool for start up…
Tele-marketing tips to get more customers
Maximise your chance of landing a sale or new customer with our guide to mastering telemarketing techniques. Calling potential customers in a bid to…
How to make social media work for your small business
Develop a strong social media presence for your small business and turn social likes and shares into profit by creating a small business social…
How to advertise your business
Advertising your business helps inform potential customers of your products and services, and why they should buy from you. Here’s our guide to the…
The importance of marketing for a start up business
Marketing is like the heart of your business. For your business to survive, it needs marketing, and the stronger it is the healthier your business…
Making an impact online
We’re living in a digital world and setting up a business is far from what it was 20 years ago. With the number of internet users growing every day,…
Choosing a brand name for your company
The right company name can make or break a new business. From legal issues and domain registration to building a strong brand – choosing the perfect…
9 ways to enhance your start up’s social media presence
We’re sure social media was already at the top of your list of marketing essentials for your start up; everyone who’s spent a day in business…
How to design business stationery
Business stationery plays a key role in promoting your business to customers and suppliers, so getting the right look and feel such as when creating…
What information do I need on my business stationery?
Make sure your business meets UK legal requirements for company trading with our guide to the information you must be include on your company’s…
Email marketing tips for your start up
Statistics show that email marketing outperforms social media in terms of the number of users and how engaged these users are with your business….
How to market your start up business
Why you should market your start up business Knowing how to market your start up business is vital. Once your products or service are ready, you…
James Caan on advertising your business
James Caan gives his tips on advertising your business to get noticed. As a start up, you may have the best product or service available in the…
Four affordable branding tools and techniques to help your business stand out
It’s a competitive world out there, with more and more start-ups popping up daily. How do you set yourself apart? Branding. The process will…
Get your business online to go far – here’s how!
Developing the website for your business is an exciting experience. A good website increases the credibility of the business and can be integral to…
How to calculate market size
Learn how many customers your start up business is likely to reach by calculating market size, and the total addressable market. Market research is…
How to trade mark a name
If you’re investing time, money and effort in your start up business, it makes sense to to protect your brand. Here’s our guide to how to trade mark…
Customer retention strategies
Keep customers coming back for more with our guide to developing and retaining your best customers for less through customer service, loyalty…
Successful blogging for start up businesses
How to set up a business blog and how to write blogging content that helps market your start up. A blog is a great marketing tool for start up…
Tele-marketing tips to get more customers
Maximise your chance of landing a sale or new customer with our guide to mastering telemarketing techniques. Calling potential customers in a bid to…
How to make social media work for your small business
Develop a strong social media presence for your small business and turn social likes and shares into profit by creating a small business social…
How to advertise your business
Advertising your business helps inform potential customers of your products and services, and why they should buy from you. Here’s our guide to the…
The importance of marketing for a start up business
Marketing is like the heart of your business. For your business to survive, it needs marketing, and the stronger it is the healthier your business…
Making an impact online
We’re living in a digital world and setting up a business is far from what it was 20 years ago. With the number of internet users growing every day,…
Choosing a brand name for your company
The right company name can make or break a new business. From legal issues and domain registration to building a strong brand – choosing the perfect…
9 ways to enhance your start up’s social media presence
We’re sure social media was already at the top of your list of marketing essentials for your start up; everyone who’s spent a day in business…
How to design business stationery
Business stationery plays a key role in promoting your business to customers and suppliers, so getting the right look and feel such as when creating…
What information do I need on my business stationery?
Make sure your business meets UK legal requirements for company trading with our guide to the information you must be include on your company’s…
Email marketing tips for your start up
Statistics show that email marketing outperforms social media in terms of the number of users and how engaged these users are with your business….
How to market your start up business
Why you should market your start up business Knowing how to market your start up business is vital. Once your products or service are ready, you…
James Caan on advertising your business
James Caan gives his tips on advertising your business to get noticed. As a start up, you may have the best product or service available in the…
Four affordable branding tools and techniques to help your business stand out
It’s a competitive world out there, with more and more start-ups popping up daily. How do you set yourself apart? Branding. The process will…
Get your business online to go far – here’s how!
Developing the website for your business is an exciting experience. A good website increases the credibility of the business and can be integral to…