There is so much to consider when starting a business so we thought we would help out with our free downloadable guides.
They’re packed full of practical tips, examples and ‘how-to’ information and, best of all, you can read them on your device or print them out. Whether it’s advice on conducting market research, analysing your strengths and weaknesses or optimising your website to find more customers online, we’ve got it covered. See our full menu below to find the right guide for your needs.

Essential Guide to Starting a Business
- Conducting market research on customers and competitors
- Choosing a company structure
- Figuring out your insurance and tax requirements
- Developing your business strategy and sales forecast
- Writing your business plan

Making Business Finance Work for You
- Designed to help businesses know what type of finance is right for them
- Discover the types of finance you can use to start a business
- Learn how finance can support your business growth
- Understand how to consolidate debt or purchase a major asset
- Read chapters on working capital, importing/exporting, R&D and more

Guide to Business Resilience
- Offering practical tips on how your business can respond to recession
- Making your business energy efficient
- Late payments and how to combat them
- Accessing finance as a response to the cost of living crisis
- Supply chain pressures and solutions

Social Media Toolkit
- Choosing the right social media platforms for your business
- Creating a social media strategy
- Techniques you can use to save time and money
- Using social media advertising to build your business
- How to monitor competitors on social media

Marketing Toolkit
- How to research your target market and test your business idea
- Creating a marketing plan and setting goals effectively
- Building a business website and attracting online customers
- Low-cost options for on and offline advertising, affiliate marketing and PR
- Free and cheap ways to market your business on a shoestring budget

SEO Toolkit
- Discovering keywords and how to use them
- Content creation and how it can boost your website
- How to structure your site with search engines in mind
- Backlinks and how to get them
- Registering with Google

PR Toolkit
- Crafting effective press releases
- Working with journalists
- Engaging customers with social media
- Maximising your website

Essential Guide to Starting a Business
- Conducting market research on customers and competitors
- Choosing a company structure
- Figuring out your insurance and tax requirements
- Developing your business strategy and sales forecast
- Writing your business plan.

Making Business Finance Work for You
- Designed to help businesses know what type of finance is right for them
- Discover the types of finance you can use to start a business
- Learn how finance can support your business growth
- Understand how to consolidate debt or purchase a major asset
- Read chapters on working capital, importing/exporting, R&D and more

Guide to Business Resilience
- Offering practical tips on how your business can respond to recession
- Making your business energy efficient
- Late payments and how to combat them
- Accessing finance as a response to the cost of living crisis
- Supply chain pressures and solutions

- Choosing the right social media platforms for your business
- Creating a social media strategy
- Techniques you can use to save time and money
- Using social media advertising to build your business
- How to monitor competitors on social media

- How to research your target market and test your business idea
- Creating a marketing plan and setting goals effectively
- Building a business website and attracting online customers
- Low-cost options for on and offline advertising, affiliate marketing and PR.
- Free and cheap ways to market your business on a shoestring budget.

- Discovering keywords and how to use them
- Content creation and how it can boost your website
- How to structure your site with search engines in mind
- Backlinks and how to get them
- Registering with Google.

- Crafting effective press releases
- Working with journalists
- Engaging customers with social media
- Maximising your website
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