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Free guides to help your start up

There is so much to consider when starting a business so we thought we would help out with our free downloadable guides.

They’re packed full of practical tips, examples and ‘how-to’ information and, best of all, you can read them on your device or print them out. Whether it’s guidance on conducting market research, analysing your strengths and weaknesses or optimising your website to find more customers online, we’ve got it covered. See our full menu below to find the right guide for your needs.

There is so much to consider when starting a business so we thought we would help out with our free downloadable guides.
Front cover of The essential guide to starting a business

Essential Guide to Starting a Business

  • Conducting market research on customers and competitors
  • Choosing a company structure
  • Figuring out your insurance and tax requirements
  • Developing your business strategy and sales forecast
  • Writing your business plan
Making business finance work for you

Making Business Finance Work for You

  • Designed to help businesses know what type of finance is right for them
  • Discover the types of finance you can use to start a business
  • Learn how finance can support your business growth
  • Understand how to consolidate debt or purchase a major asset
  • Read chapters on working capital, importing/exporting, R&D and more
Front page of SUL Guide to business resilience

Guide to Business Resilience

  • Offering practical tips on how your business can respond to recession
  • Making your business energy efficient
  • Late payments and how to combat them
  • Accessing finance as a response to the cost of living crisis
  • Supply chain pressures and solutions
Front cover of SUL Social Media Toolkit

Social Media Toolkit

  • Choosing the right social media platforms for your business
  • Creating a social media strategy
  • Techniques you can use to save time and money
  • Using social media advertising to build your business
  • How to monitor competitors on social media
marketing toolkit

Marketing Toolkit

  • How to research your target market and test your business idea
  • Creating a marketing plan and setting goals effectively
  • Building a business website and attracting online customers
  • Low-cost options for on and offline advertising, affiliate marketing and PR
  • Free and cheap ways to market your business on a shoestring budget
SUL PR Toolkit front cover

PR Toolkit

  • Crafting effective press releases
  • Working with journalists
  • Engaging customers with social media
  • Maximising your website
essential guide to starting a business

Essential Guide to Starting a Business

  • Conducting market research on customers and competitors
  • Choosing a company structure
  • Figuring out your insurance and tax requirements
  • Developing your business strategy and sales forecast
  • Writing your business plan.
Making business finance work for you

Making Business Finance Work for You

  • Designed to help businesses know what type of finance is right for them
  • Discover the types of finance you can use to start a business
  • Learn how finance can support your business growth
  • Understand how to consolidate debt or purchase a major asset
  • Read chapters on working capital, importing/exporting, R&D and more
Cover image for Guide to Business Resilience pdf

Guide to Business Resilience

  • Offering practical tips on how your business can respond to recession
  • Making your business energy efficient
  • Late payments and how to combat them
  • Accessing finance as a response to the cost of living crisis
  • Supply chain pressures and solutions
social media toolkit
Social Media Toolkit

  • Choosing the right social media platforms for your business
  • Creating a social media strategy
  • Techniques you can use to save time and money
  • Using social media advertising to build your business
  • How to monitor competitors on social media
marketing toolkit
Marketing Toolkit

  • How to research your target market and test your business idea
  • Creating a marketing plan and setting goals effectively
  • Building a business website and attracting online customers
  • Low-cost options for on and offline advertising, affiliate marketing and PR.
  • Free and cheap ways to market your business on a shoestring budget.
SEO toolkit
SEO Toolkit

  • Discovering keywords and how to use them
  • Content creation and how it can boost your website
  • How to structure your site with search engines in mind
  • Backlinks and how to get them
  • Registering with Google.
PR toolkit
PR Toolkit

  • Crafting effective press releases
  • Working with journalists
  • Engaging customers with social media
  • Maximising your website

Access Your Free Download

Enter your details to gain access to each of our free guides. You can download right away without waiting for email confirmation.

  • We would like to keep you up to date by email with useful business tips, guidance and information about our product that can assist with your start up journey. You can update your preferences at any time.
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