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The Essential Guide to Starting a Business front cover

Essential Guide to Starting a Business

  • Conducting market research on customers and competitors
  • Choosing a company structure
  • Figuring out your insurance and tax requirements
  • Developing your business strategy and sales forecast
  • Writing your business plan
The Social Media toolkit for Start-up businesses, front cover

Social Media Toolkit

  • Choosing the right social media platforms for your business
  • Creating a social media strategy
  • Techniques you can use to save time and money
  • Using social media advertising to build your business
  • How to monitor competitors on social media
The Marketing toolkit for Start-up businesses, front cover

Marketing Toolkit

  • How to research your target market and test your business idea
  • Creating a marketing plan and setting goals effectively
  • Building a business website and attracting online customers
  • Low-cost options for on and offline advertising, affiliate marketing and PR
  • Free and cheap ways to market your business on a shoestring budget
The Search Engine Optimisation (SEO) for Start-ups

SEO Toolkit

  • Discovering keywords and how to use them
  • Content creation and how it can boost your website
  • How to structure your site with search engines in mind
  • Backlinks and how to get them
  • Registering with Google
The PR toolkit for Start-up businesses, front cover

PR Toolkit

  • Crafting effective press releases
  • Working with journalists
  • Engaging customers with social media
  • Maximising your website
The Essential guide to starting a business, front cover

Essential Guide to Starting a Business

  • Conducting market research on customers and competitors
  • Choosing a company structure
  • Figuring out your insurance and tax requirements
  • Developing your business strategy and sales forecast
  • Writing your business plan
The Social Media toolkit for start up businesses, front cover

Social Media Toolkit

  • Choosing the right social media platforms for your business
  • Creating a social media strategy
  • Techniques you can use to save time and money
  • Using social media advertising to build your business
  • How to monitor competitors on social media
The Marketing toolkit for start up businesses, front cover

Marketing Toolkit

  • How to research your target market and test your business idea
  • Creating a marketing plan and setting goals effectively
  • Building a business website and attracting online customers
  • Low-cost options for on and offline advertising, affiliate marketing and PR.
  • Free and cheap ways to market your business on a shoestring budget
The Search Engine Optimisation (SEO) for Start ups, front cover

SEO Toolkit

  • Discovering keywords and how to use them
  • Content creation and how it can boost your website
  • How to structure your site with search engines in mind
  • Backlinks and how to get them
  • Registering with Google
The PR toolkit for Start up businesses, front cover

PR Toolkit

  • Crafting effective press releases
  • Working with journalists
  • Engaging customers with social media
  • Maximising your website