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Making Business Finance Work for You Designed to help businesses know what type of finance is right for them Discover the types of finance you can use to start a business Learn how finance can support your business growth Understand how to consolidate debt or purchase a major asset Read chapters on working capital, importing/exporting, R&D and more Essential Guide to Starting a Business Conducting market research on customers and competitors Choosing a company structure Figuring out your insurance and tax requirements Developing your business strategy and sales forecast Writing your business plan Guide to Business Resilience Offering practical tips on how your business can respond to recession Making your business energy efficient Late payments and how to combat them Accessing finance as a response to the cost of living crisis Supply chain pressures and solutions Social Media Toolkit Choosing the right social media platforms for your business Creating a social media strategy Techniques you can use to save time and money Using social media advertising to build your business How to monitor competitors on social media Marketing Toolkit How to research your target market and test your business idea Creating a marketing plan and setting goals effectively Building a business website and attracting online customers Low-cost options for on and offline advertising, affiliate marketing and PR Free and cheap ways to market your business on a shoestring budget PR Toolkit Crafting effective press releases Working with journalists Engaging customers with social media Maximising your website Essential Guide to Starting a Business Conducting market research on customers and competitors Choosing a company structure Figuring out your insurance and tax requirements Developing your business strategy and sales forecast Writing your business plan Making Business Finance Work for You Designed to help businesses know what type of finance is right for them Discover the types of finance you can use to start a business Learn how finance can support your business growth Understand how to consolidate debt or purchase a major asset Read chapters on working capital, importing/exporting, R&D and more Guide to Business Resilience Offering practical tips on how your business can respond to recession Making your business energy efficient Late payments and how to combat them Accessing finance as a response to the cost of living crisis Supply chain pressures and solutions Social Media Toolkit Choosing the right social media platforms for your business Creating a social media strategy Techniques you can use to save time and money Using social media advertising to build your business How to monitor competitors on social media Marketing Toolkit How to research your target market and test your business idea Creating a marketing plan and setting goals effectively Building a business website and attracting online customers Low-cost options for on and offline advertising, affiliate marketing and PR. Free and cheap ways to market your business on a shoestring budget SEO Toolkit Discovering keywords and how to use them Content creation and how it can boost your website How to structure your site with search engines in mind Backlinks and how to get them Registering with Google PR Toolkit Crafting effective press releases Working with journalists Engaging customers with social media Maximising your website