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The importance of marketing for a start-up business

Learn five key benefits of marketing your business, and why marketing is crucial when it comes to building a business that's sustainable over the long term.

For your business to survive, it needs marketing, and the stronger it is the healthier your business will be.

Without marketing, your business could have ground-breaking, industry-transforming products and services that satisfy your customers’ needs opens in new window, but never have the chance to reach your target audience opens in new window.

As a result, your company’s sales opens in new window may not achieve your targets and you’re likely to find it more difficult to develop your business opens in new window.

We’ve selected what we believe to be the five key benefits marketing opens in new window brings to your business, and how it has the power to help you build the business you desire.


Making business finance work for you

Starting a business doesn’t come with a set of instructions.

We know that understanding the many different types of financial product in the marketplace can be difficult.

Our Making business finance work for you guide is designed to help you make an informed choice about accessing the right type of finance for you and your business.

Download your free copy


1. Marketing spreads your name

Good marketing opens in new window helps you to put your products and services at the front of every customer’s mind.

Marketing opens in new window helps you to establish your brand opens in new window, and makes you the first option to turn to when in need of a specific product.

Take Apple, for example. If someone needs a brand-new smartphone, it’s likely that an Apple product is one of, if not the first, option that person considers.

In fact, in 2020 Apple announced that the total number of active Apple devices has surpassed 1 billion. And guess what? Their (revered) marketing campaigns opens in new window were pivotal in the company reaching this milestone and making it the global giant it is today.


2. Marketing boosts your sales

Once you’ve found a way into your customers’ consciousness, your chances of being able to sell your product opens in new window, service, or brand opens in new window to them have significantly improved.

What’s more, once you’ve become visible to your audience, your company will be the name on their lips, and word of the quality of your products and services will spread.

Without marketing opens in new window, these sales wouldn’t have been possible.


3. Marketing helps you gain and retain customers

Once your brand opens in new window has built solid foundations and made its name, marketing will enable you to retain your customers opens in new window and create a solid following of loyal consumers opens in new window– a critical factor in not losing ground to the fresh and trendy products that hit the market.


4. Marketing enhances your company’s reputation

Any success you achieve with your business will rely heavily on having a strong, trustworthy reputation opens in new window.

Your marketing will build brand-name opens in new window recognition, and as your reputation grows so too will your business and sales opens in new window.

Your ever-growing reputation will therefore be built on strong and smart communication and the quality of what you offer your audience – and your marketing is a vital component in all of this.


5. Marketing saves you time

By promoting your product or service through marketing, your business will boost its sales and reach your target audience opens in new window considerably faster.

Effective marketing opens in new window helps you to get discovered by your audience and engage with them – while also enabling you to get on with the other duties critical to your business’ success.


Ready to get started?

Download our free Marketing Toolkit for straightforward, detailed guidance on marketing your start-up.


Learn with Start Up Loans and help get your business off the ground

Thinking of starting a business? Check out our free online courses in partnership with the Open University on being an entrepreneur.

Our free  Learn with Start Up Loans courses opens in new window include:

Plus free courses on finance and accounting, project management, and leadership.


Reference to any organisation, business and event on this page does not constitute an endorsement or recommendation from the British Business Bank or the UK Government. Whilst we make reasonable efforts to keep the information on this page up to date, we do not guarantee or warrant (implied or otherwise) that it is current, accurate or complete. The information is intended for general information purposes only and does not take into account your personal situation, nor does it constitute legal, financial, tax or other professional advice. You should always consider whether the information is applicable to your particular circumstances and, where appropriate, seek professional or specialist advice or support.

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