How to set up a business Facebook page that works

Setting up a business Facebook page is free and can help your business reach nearly 33 million Facebook users in the UK.

Learning how to set up a business Facebook page is cost-effective step to helping your business increase brand awareness, promote goods and services, and generate ecommerce sales.

Why set up a business Facebook page?

There are lots of benefits to setting up a Facebook business page. Dedicated Facebook business pages include access to ecommerce tools and marketing insights to help you learn more about your customers. You can use a Facebook business page to drive leads to your website, provide customer support, run competitions, offer discounts and sell directly from the page itself.

Creating a successful business Facebook page isn’t simply a case of uploading a logo, adding a business description and hoping for the best. If you’re serious about attracting customers from the 2.27 billion monthly Facebook users, you need a plan for setting up a business Facebook page that works.

How to set up a business Facebook page

Every Facebook business page must be linked to a personal account, so you need your own Facebook account first. When you set up a business page from your personal account, you become its administrator – giving you control over its settings, how it looks and interactions with customers.

Your personal Facebook account won’t be compromised by creating a business page. Your personal account isn’t publicly linked to your business account. Other Facebook users and the public cannot see the association between the business page and your personal profile. When you post on your business page, you post as that company, and not in your own personal name.

If you’re not already a Facebook user, you’ll need to create an account when setting up your Facebook business page. You don’t have to populate this personal page with details of your private life – you’ll simply need to provide some basic details so you can then register your Facebook business page. The Facebook business page tips below can help you get the best from Facebook for your business.

1. Register your Facebook business page

Log-in to your personal Facebook account and then click the Down arrow at the far right of the blue toolbar. From the drop-down menu, select Create Page. If you don’t have personal Facebook account you can get started by visiting the Facebook Create a Page section.

Select the Business or brand option and click Get Started. You’ll need to add Page Name, a category to describe your business, as well your business address and phone number.

2. Add a professional profile photo and cover photo

Getting the basics right is the secret to setting up a business Facebook page that works – and that starts by building a professional-looking page. Spend time choosing the right profile photo and cover photo to upload.

Your business profile photo appears every time you post or add to your Newsfeed, so pick a professional-looking company logo. The recommended size for your profile photo is 180 by 180 pixels. However, Facebook will crop your profile picture to a circular shape for posts and comments, so make sure your image works this way too.

The cover photo extends across the top of your business page. It’s the first thing people see when they visit your page, so it pays to make a good first impression. Choose an image that visually conveys your brand message or showcases what your company is about.

A common pitfall when setting up a business Facebook page is to ignore how your page works on mobile phones. Facebook crops cover photos to suit a wider desktop display – but this can cause problems on mobile. Facebook allows for this by recommending an overall size of 820-pixels-wide by 340-pixels-tall for cover photos. However, check how your page appears using Facebook’s mobile app.

Your cover photo doesn’t have to be static. You can create a slideshow or add a video to share more information about your company.

3. Add memorable business information

Add your business details in the Settings and Page Info sections. These appear in the About section of your Facebook business page and provide customers with important information, including how to contact you. You can create a username and custom URL that you can use elsewhere online to link to your Facebook business page, as well as your business phone number, website, email address and business hours. If you’ve a store or premises you can add the business address.

One essential Facebook business page tip is to keep the custom URL short and memorable. If your business name is already in use by someone else, take a creative approach to a solution. Try adding your location onto the end such as @BlueBirdCafeSwindon or business type @DragonflyClothing. Try to use the same username on all of your social media profiles.

4. Take advantage of Facebook’s call to action button

A powerful tool in the Facebook arsenal is its call to action (CTA) button. Located under the cover photo, it encourages page visitors to take a certain action, such as get in contact. This appears as a Send Message button by default. You can boost engagement by changing this to something more relevant when setting up a business Facebook page, such as learning more about your shop, downloading your app or booking an appointment.

To change the CTA, hover your mouse cursor over the Send Message button, then select Edit Button. Choose the type of button you want, then select the specific message to appear on the button.

5. Customise your Facebook business page

Facebook offers plenty of ways to change how your business page looks. Use the Templates and Tabs feature to fine tune your business page so it works best for you. Click Settings and choose Templates and Tabs from your business page.

Templates – These are layouts tailored to different types of business. You can choose templates for business types such as restaurants and cafes, shops, venues and services. Click Edit next to the Templates section to select a different template. The business template is a useful choice when setting up a business Facebook page.

Tabs – Tabs represent different sections and features on a Facebook business page, such as reviews of your business and customer posts. You can select the tabs you want to feature on your page, and the order they appear in. Click Settings alongside each tab to adjust how a tab works.

6. Set up appropriate page roles

If you intend others in your business help run your Facebook business page, you must grant access and assign them a role. Select Page Roles from the Settings menu. You’ll need to get the person to ‘like’ your Facebook business page with their personal Facebook account before you can add them to a role.

The roles you can assign are:

Admin – Provides complete control over every aspect of the page, including changing the roles of others. Ideally you should be the sole admin of your business page.

Editor – Allows the person to view insights, create posts, edit the page and send messages.

Moderator – The role is limited to sending messages and interacting with comments, such as deleting or responding to comments.

Advertiser – The role can create and publish Facebook ads for your business and view insights.

Analyst – This role can view insights and data about the page.

7. Create effective posts

Creating and sharing content is the key to a successful Facebook business page. Create content that engages your audience, uploading video and images to add interest. You can use #hashtags to help people find it.

A useful Facebook business page tip is to pin important posts to the top of the page, such as a promotion or discount. Click the three dots to the top-right of a post, then click Pin to Top of Page. Pinned posts stay positioned below your cover image.

8. Boost Facebook posts

Facebook can reach a highly targeted audience. A good route is to use the Boost Post feature. Boosting a post can be inexpensive – as little as £10 – and can reach thousands of people.

Create a post that you want to reach your target audience, such as a competition or special offer. Once published, click Boost Post and use the advertising tools to refine the target audience. Boosted posts can be used to encourage people to visit your website, or like and follow you on Facebook.

9. Facebook advertising

Similar to boosting posts, Facebook provides tools to advertise your Facebook page. It’s more expensive – expect to pay from around £100 – but has the advantage of encouraging people to like and follow your Facebook business page. This means any further posts you make to your business page will be seen by those that follow you. Click Ad Center on your Facebook business page to learn about setting up and running an ad campaign.

10. Get verified

Customers are more likely to trust businesses that have been verified on Facebook. This places a grey (for local businesses) or blue (for global brands) tick next to your company name on your business page. It also means your page will rank higher in search items.

For small businesses getting a grey tick is straightforward. Go to Settings on your business Facebook page and select General, Page Verification and then Verify this Page. Enter your business’s publicly listed phone number, or if you prefer supply other digital documents. When using a telephone number, you’ll be sent a code by Facebook that you input on Facebook as verification.

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