Welcome to the Start Up Loans Affiliates Programme

Support small businesses in the UK by referring to the Start Up Loans scheme

Thank you for your interest. The Start Up Loans affiliate programme is not currently accepting new applications.

The Start Up Loans Scheme

A Start Up Loan is a government-backed personal loan available to individuals looking to start or grow a business in the UK. All customers receive:

A loan of up to £25,000
Fixed 6% interest p.a.
No application or set up fees
Free mentoring for 12 months
Free business planning templates
Exclusive discounts on business products from O2, Experian, and 30+ more

How to apply for the programme

Click the ‘Become an Affiliate’ button to the right to start the application process. We may contact you to discuss the partnership and to learn more about your customer’s eligibility for the scheme. We will send you a unique tracking link to use on your website and give you access to an online portal for monitoring the success of your referrals.

Referral Commission

You can earn commission by referring your customers to the Start Up Loans scheme. Your customer must be eligible for the scheme and be successful with their application in order to qualify for a £200 referral fee.

Thank you for your interest. The Start Up Loans affiliate programme is not currently accepting new applications.

The Start Up Loans Scheme

A Start Up Loan is a government-backed personal loan available to individuals looking to start or grow a business in the UK. All customers receive:

A loan of up to £25,000
Fixed 6% interest p.a.
No application or set up fees
Free mentoring for 12 months
Free business planning templates
Exclusive discounts on business products from O2, Experian, and 30+ more

How to apply for the programme

Click the ‘Become an Affiliate’ button below to start the application process. We may contact you to discuss the partnership and to learn more about your customer’s eligibility for the scheme. We will send you a unique tracking link to use on your website and give you access to an online portal for monitoring the success of your referrals.

Referral Commission

You can earn commission by referring your customers to the Start Up Loans scheme. Your customer must be eligible for the scheme and be successful with their application in order to qualify for a £200 referral fee.

Sign In

The Start Up Loans Company is a subsidiary of the British Business Bank, a government organisation that aims to make finance markets work better for small businesses in the UK.

Get more information about the Start Up Loans scheme

About the Loan

Frequently Asked Questions

What is an Affiliate?

An Affiliate of the program will provide and refer leads to the Start Up Loans scheme.

How does the application process work?

The application process works as follows: initially we’ll look at your business and establish if it represents Start Up Loans’ values. We’re required to carry out due diligence checks to ensure that you’re compliant with our requirements for an Affiliate of the programme. Once we’re satisfied with this, you’ll receive a copy of our Affiliate agreement form. Once that’s been signed on both sides, we’ll issue you with access to our Affiliate platform, along with relevant link, digital assets and logos.

What’s required?

Once you’ve applied via our Become an Affiliate page, providing your business and website meet our eligibility criteria, we’ll set you up on our Affiliate platform, Tradedoubler where you’ll be able to track your applicant’s progress. We will require you to sign an Affiliate agreement before you can get started.

I’m an Affiliate, now what?

Once you’re fully set up on the platform, and you now have our link and logos embedded on your site, please ensure you provide applicants with as much detail as possible, including the programme’s length, what we require from loan applicants and realistic expectations. For every applicant that receives funding, and that applied directly through your unique tracking link, you will receive a fixed commission payment of £200.00. You can see a full list of your sales and leads within Tradedoubler.

How do I track my leads?

You’re able to log in and track all your leads and sales within our Affiliate platform, Tradedoubler.

How do you support me?

You’re always able to ask questions and get in contact with our Affiliate support centre, here at affiliateapplications@startuploans.co.uk

How long on average does it take to go through the application process?

It is often difficult to estimate a time frame, as it depends on the length of due diligence checks. By way of a general guide, we’d estimate perhaps 1-2 weeks to successfully complete your application.

We strive to help our customers succeed with extensive pre-and-post loan support to ensure their loan application is successful.

Read customer reviews of our support courtesy of Feefo.