H.E.R Bodywear

A portrait of Alexandra Perry, HER Bodywear
Region/NationRuddington, Nottingham / East Midlands
Business NameH.E.R Bodywear
OwnerAlexandra Perry
Social Media
Websiteher-bodywear.co.uk 

Alexandra is a two-time breast cancer survivor who found it difficult to find attractive post-surgery bras after her operations. As a result of this, Alexandra identified a gap in the UK market for bras specifically designed for post-surgery or mastectomy patients.

H.E.R. Bodywear, took out a loan of £14,500 in 2023 via First Enterprise – Enterprise Loans to start the business, commence the production process and market the products after completion. The post-surgery bras are medically approved and designed to enhance women's confidence by offering modern, bold, and fearless bodywear for all women's bodies.

Impact of the Start Up Loan

£14,500

used to start the business, commence the production process and market the products after completion.

First Enterprise – Enterprise Loans

operates within a network of business support partners, delivering Start Up Loans in the range of £500 to £25,000 across the Midlands.

Since I founded my business I have received tremendous support and have been able to share my story across multiple platforms. To be chosen as the Ambassador for the East Midlands as an example as a success from the Start Up Loans programme is flattering and further extension for that support I have received - I am excited to see what’s next for my business. Alexandra Perry Founder of H.E.R Bodywear
Start Up Loans

H.E.R Bodywear

Alexandra Perry, founder of H.E.R Bodywear, who designs and sells bodywear for women who have undergone surgery for breast cancer or cosmetic breast surgery.

Read the Success Story