Make social media work for you
Inside you’ll find tips and advice on:
- Choosing the right social media platforms for your business
- Create a winning social media strategy to build your business cheaply and quickly
- Free tools and techniques to help you create, post and run your social media channels
- Using social media advertising to build your business
- How to monitor competitors on social media
Social Media toolkit - download
- Choosing the right social media platforms for your business
- Creating a social media strategy
- Techniques you can use to save time and money
- Using social media advertising to build your business
- How to monitor competitors on social media
Our other free guides
Start-up to scale-up: a small business owner’s guide for growth
- Understand the financial considerations of growing your business
- Build a stronger financial foundation for sustainable growth
- Explore strategies for scaling into new products, services and markets
- Discover funding options and support for growing businesses
- Get your business financially ready to seek funding
- Strengthen financial controls and manage the costs of growth
- Learn how to grow your customer base through focused marketing
- Explore practical ways to use AI to improve efficiency and support growth
Fresh Start Guide
- Explore whether self-employment could be right for you
- Build your confidence and identify your skills
- Understand the common costs of setting up a business
- Develop your business idea and plan your finances
- Learn how self-employment could affect your benefits
- Get guidance on customers, suppliers and marketing
- Discover useful technology, free tools and business support
- Learn how to adapt to change and navigate your first six months in business
The essential guide to starting a business
- Conducting market research on customers and competitors
- Choosing a company structure
- Figuring out your insurance and tax requirements
- Developing your business strategy and sales forecast
- Writing your business plan
Making business finance work for you - download
- Designed to help businesses know what type of finance is right for them
- Discover the types of finance you can use to start a business
- Learn how finance can support your business growth
- Understand how to consolidate debt or purchase a major asset
- Read chapters on working capital, importing/exporting, R&D and more
Guide to business resilience - download
- Back yourself – hear from our ambassadors on confidence tips for new founders
- financial planning and resilience
- funding options and guidance
- focusing on customers
- technology solutions
- energy use solutions
- supply chain solutions
- making the best use of technology
- recruiting and supporting staff
- mental health and wellbeing
Read the Essential guide to marketing
- How to research your target market and test your business idea
- Creating a marketing plan and setting goals effectively
- Building a business website and attracting online customers
- Low-cost options for on and offline advertising, affiliate marketing and PR
- Free and cheap ways to market your business on a shoestring budget
Essential Guide to PR
- Crafting effective press releases
- Working with journalists
- Engaging customers with social media
- Maximising your website
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