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Britains’ aspiring business owners put flexibility over fortune

  • “Flexibility” tops “potential earnings” as the main driver for starting a business
  • Comes as research reveals six in ten (59%) would like to go it alone
  • Over half (56%) regard earning less than the average annual UK salary as successful when starting a business – £25,000 per year

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A new survey has revealed that six out of ten adults dream of starting their own business, with the number one driver being greater flexibility, not money.

Despite the lucrative entrepreneur lifestyle promoted by popular TV programmes, Dragon’s Den and The Apprentice, research from Start Up Loans – the government-backed funding scheme – shows a better work-life balance is the main reason more of the UK’s workforce want to go it alone.

Top ten triggers for starting your own business:

  1. Flexibility
  2. Being your own boss
  3. Potential earnings
  4. A feeling of self-achievement
  5. Wanting to pursue a hobby as a business
  6. A reduced commute to work
  7. Solving a problem
  8. Having something to pass down
  9. Self-development
  10. Having an alternative approach to what is out there already

The majority of those surveyed (56%) also said they’d be happy earning £25,000 in their first year as their own boss – just below the national average salary in the UK of £26,500.

Tim Sawyer, CEO of Start Up Loans Company, said:

“Britain’s start up culture is impressive, and we’ve seen a great demand for support in terms for finance and mentoring in the last three years. The fact that would-be business owners prioritise the lifestyle benefits of starting a business, over monetary, demonstrates the appetite for more flexibility in our working lives.”

The survey also explored would-be business owners’ fears when it comes to going it alone.

Over one in eight (13%) said they couldn’t risk their start-up business failing as they were the main breadwinner in their home. This view increased to one in five (20%) among men. One in 10 (11%) cited a general ‘fear of failure’ and one in eight (12%) claimed lack of financial support as the main reason for not going it alone.

Tim Sawyer continued:

“It’s clear that many people don’t pursue their dream of going it alone due to fear of failure. Starting a business can seem daunting, but it’s imperative that people understand the options available. Funding and mentoring support can help combat and overcome these understandable concerns.”