Inspired by the London foodie scene, Mechelle’s recent redundancy spurred her on to launch her own business, Melt Aberdeen.
Melt Aberdeen has been trading for one year and Mechelle works at the business full-time, alongside two members of staff.
Using quality locally sourced ingredients such as sourdough bread, local Scottish cheddars, Haggis and homemade sauces Mechelle aimed to move the ‘toastie’ up a level from the days of Brevilles and cheap white bread. The indulgent home comfort is available throughout the day and into the evening and is proving to be very popular; Melt sold so many sandwiches on their first day that they ran out of bread and were forced to close early! In April 2016, The Telegraph declared Mechelle’s sandwiches to be ‘one of the best grilled cheese sandwiches in Britain’! Her Nutella, mascarpone and fleur de sel on brioche made quite the impression!
Since launch, turnover of the business is now at £89K and Mechelle has been investigating in mobile catering opportunities and plans to launch a ‘Meltmobile’ and potentially open a second store in 2018. Challenges Mechelle has faced have been as wide ranging as the collapse of the local economy hit by the struggling oil and gas industry and a general disposable income in the local area.