Enuvierhire Orere is a fashion entrepreneur who used her £5,000 Start Up Loan to bring her fashion line Kiwisumo Ltd to the market.
Kiwisumo Ltd designs are a hybrid between urban and Japanese fashion, blending aspects of both cultures that inspire Enuvierhire. She focuses on clever structure and sculptural design to make her pieces stand out. Launching in 2012 and accessing finance from Start Up Loans not long after, she used her loan for production costs, to start creating her range of clothing.
Enuvierhire found the mentoring aspect of the scheme particularly invaluable, as she found her biggest challenge was developing relationships with stockists. To this end, the industry specific knowledge her mentor provided helped her decide how to approach her business as an owner as well as a creative designer.
“I thought the application process was going to be difficult but I received my loan in just over a month. My business advisor was a massive help in preparing me to present my business plan too.”
Starting with womenswear initially, Enuvierhire has now expanded into creating menswear collections too. Currently she trades at Spitalfields Designer Market in East London, and is working on a new online platform to expand her reach further afield.