Anthony Murray received funding from Start Up Loans to start up his animated wedding cake and 360° videography business, Dream A Theme.
Anthony worked full time as a restaurant manager and as a freelance graphic designer in his spare time. Anthony’s brother had a talent when it came to baking cakes so they decided to put their heads together to come up with an innovative idea and create animated wedding cakes. With digital technology they are able to create fun and memorable animated videos which can then be projected onto a large, multi-tiered cake.
Dream A Theme also specialises in 360° videography. Anthony films weddings and other events in 360° format to produce a unique and exciting way for people to remember their special day. He has also done filming for the Hilton Hotel in Liverpool City Centre and they have used this as a marketing tool for their website. Other hotel chains in the area are now showing an interest in Dream A Theme’s unique product and Anthony did a quirky project producing 360° pictures for the New Zealand Kiwis rugby team.
A turning point in the business journey came when Anthony unfortunately had a bike accident which resulted in him fracturing his spine. He is now on the mend but this twist of fate has allowed him to devote more time to Dream A Theme and become more focused on his business venture.
Anthony has so far not employed any additional staff but is working on hiring freelancers to help him with future jobs and projects in the New Year. He has faced some challenges since starting up his business as he manages the company by himself so time management can be an issue, especially as he is recovering from a major injury.
However, the future looks bright for Dream A Theme as the business has been nominated for Best Wedding Videographer of The Year for the Bridebook.co.uk. 2017 Wedding Awards. Anthony has big plans – he wants Dream A Theme to make its mark and become a specialist in the hospitality industry, building brand awareness and taking on projects overseas.
Anthony has been extremely pleased with the Start Up Loans scheme:
“The service and support I received was very attentive and I received valuable advice and assistance when writing my business plan.”
He hasn’t yet taken advantage of the mentoring sessions – but definitely plans to in the near future!