Brides 4 Less is an online Bridal Boutique that offers brides premium bridal wear at affordable prices. All the wedding dresses available are made in the EU and are priced at under £700. Founder Sarah Rose Graham set up the business after her experience prior to getting married, which saw her struggling to find an affordable dress and frequently coming away disappointed with the service she had been provided at the boutiques she had visited.
Previously a financial crime analyst for a bank, Sarah used a £9,000 Start Up Loan which allowed her to set up Brides 4 Less. Using her loan to buy stock for exhibitions, trade shows and stock, she was able to give her business the kick start it needed. After the challenge of two years of searching for the right manufacturer, Sarah found the perfect source for her products.
Today Sarah is signed up to major online bridal boutiques and is taking advantage of the growing trend of retail being conducted online. The fact that she does not have a shop front allows her to keep costs down and unlike many rivals her products are refundable.