Amanda Alexander plans, designs and manages luxury weddings and bespoke events which include personal celebrations and corporate events. The company will also unite absent loved ones event hosts through interactive live streaming, virtual reality headsets, and bespoke digital albums.
Although the business is not yet trading, Amanda expects to work from her home in Bishop’s Stortford on a part-time basis to develop her plans.
Prior to starting her business, Amanda worked full time in law in the UK and US, heldering her last position as a Senior Immigration Paralegal for a London based consultancy. Whilst working full time, she would occasionally volunteered to plan, coordinate and manage weddings, church events, fashion shows, book and board game launches.
Following her redundancy in January 2015, Amanda re-evaluated her career and decided that it was time for her to combine her practical events planning experience, her Masters’ in Television Journalism and her love of people and nice things. She decided that she wanted to become a ‘Luxury Events & Media Specialist’. However, she knew that she needed more than just practical experience of event planning and would need to became a Certified Hospitality and Events Planner, Certified Events Design Stylist and obtaine a Diploma in Wedding Planning. Amanda’s redundancy inspired her to step out of her comfort zone and do something that would bring her personal and career fulfilment and happiness to others.
Amanda has big plans for her business and has already secured a number of promotional opportunities, including an opportunity to exhibit at the Luxury Wedding Show, advertising space in the Jewish Chronicle, and a collaborate with Funky Casinos and Alexandra Wood. Amanda has also partnered with TaylorMadPR who have agreed in principle to do the PR & Marketing for her business.
Amanda is currently engaged in the pre-loan process with Start-Up-Loans and thus far believe that her experience has been positive, with her Business Advisor’s expertise, guidance and professionalism, she has developed a better understanding of how to communicate her business vision on paper and verbally. If her loan application is unsuccessful she would still recommend Start-Up-Loans as a finance provider for businesses.