From Start Up Loan to People’s Champion?

Start Up Awards
The 2016 Startup Awards are just around the corner. Will we see a Start Up Loans Success Story become the People’s Champion?

Every year enable peers and members of the public to vote for the People’s Champion – their favourite Startups Awards finalist based on business proposition, story and branding. Now in its 13th year, the Startups Awards celebrates the UK’s most exceptional early-stage start-ups launched within the last four years and commends their achievements and future potential.

Here at Start Up Loans, we are proud of the amazing things our loan recipients have achieved. Every year we see more and more success stories from new business owners after getting the finance they needed to fund their startup. It no longer surprises us to see so many loan recipients going on to gain prestigious award nominations.

Here are the Start Up Loans recipients gunning to become this year’s People’s Champion:

Zeal Creative

Zeal CreativeZeal Creative is a creative marketing agency founded by Stewart Hilton and co-founder Rob White. Within 12 months of trading they had achieved a turnover of more than £750,000. Last year they won ‘Best Young Business of the Year’ at the Manchester Evening News Business Awards.

“Support from the Start Up Loans Company was essential in enabling Zeal Creative to launch and since then we have gone from strength to strength. It’s an honour to be recognised as a standout business by an initiative that helps so many innovative and hardworking people make their dreams a reality.”


Qudini logoA £15,000 Start Up Loan helped Imogen Wethered and Fraser Hardy create their own cloud-based queue, appointment and collections management system in 2012. Clients include House of Fraser who reduced queuing time by 65% after deploying Qudini’s Click and Collect system.


Pip & Nut

Pip & NutPip Murray received a Start Up Loan of £10,000 and used it to develop her peanut butter brand Pip & Nut. Pip & Nut make a tasty range of natural nut butters that come in jars and handy on-the-go squeeze packs, and their products are stocked in over 270 stores across the UK.

 “My Start Up Loan mentor has been one of the best sources of advice that I’ve had whilst starting up the company, and had vast amounts of experience in fast moving consumer goods. I have to say the mentoring that comes with the loan, for me, was far more valuable than the loan itself!”

Lifeline 24

Lifeline 24Treena and Simon Budd borrowed £8,000 to to set up a low-cost security and personal alarm service for the elderly and disabled. To date they have supplied over 6,000 customers with personal alarm systems.



Cornerstone logoIn 2014, Oliver Wright used a £5000 Start Up Loan from delivery partner London Small Business Centre to set up a delivery service for men’s shaving products. In the first 12 months, the brand had racked up sales from over 5,000 customers.

“When I started Cornerstone I was living in Shoreditch at the time and had heard good things about some of the work that the Centre had been doing. When I decided to apply for a £5,000 Start Up Loan to raise some seed finance, it was a natural choice to go and speak to them.”

To vote for your favourite Start Up of 2016, visit

Published: October 2016


Start Up Loans is a government-backed scheme helping individuals start or grow a business in the UK. Alongside the low-interest loan successful applicants can access free mentoring from experienced advisors. Follow us on the social media links below, or if you are feeling inspired, click the button below to register for a Start Up Loan.

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