What is copyright law – and what happens if you break it?
Copyright law protects the creators of original work. If you create something original – from a song or photo to an article or design – copyright...
Read MoreWhat is a trademark?
Your business name and logo are valuable, recognisable assets and, without being trademarked, are vulnerable to abuse. Learn to protect your brand...
Read MoreWhat are intellectual property rights?
As a small business owner, you’re probably familiar with the need to protect your tangible business assets such as equipment, vehicles and premises....
Read MoreHow to trademark a UK business name
Registering a trademark may seem like an unnecessary hassle. Yet leave your business name unregistered and you risk it being used by competitors to...
Read MoreBest ways to enhance employee wellbeing
We spend a vast proportion of our waking hours at work. The average worker will clock up the equivalent of 10.3 continuous years working during...
Read MoreHow to set up a business Facebook page that works
Setting up a business Facebook page is free and can help your business reach nearly 33 million Facebook users in the UK. Learning how to set up a...
Read MoreGet started with YouTube marketing
Video is a powerful marketing channel – and one that’s set to dramatically expand over the new few years. By 2020, video is forecast to account for...
Read MoreGDPR and cold calling: how to stay compliant
The introduction of the General Data Protection Regulation (GDPR) in 2018 has meant that businesses must modernise how they market their products...
Read MoreEmployee perks & benefits you should offer your staff
Happy staff with access to employee benefits and perks can reduce workplace stress and boost employee morale. The result: increased productivity,...
Read MoreCustomer feedback strategies to improve your business
Finding out if customers are happy can help you improve your offering and grow your business. The result: more satisfied customers who are willing...
Read More8 essential sales techniques to unlock business growth
Sales are the lifeblood of every business and finding out which sales techniques work best for your startup is the key to unlocking success and...
Read More9 pricing strategies every small business should know
Choosing from different pricing strategies for your business is a fraught process: too low and you won’t generate enough profit; too high and...
Read MoreHow to define market size as a startup business
When launching a business, it’s essential you consider market size. Calculating market size helps you understand whether there are enough potential...
Read MoreLegal factors affecting business – from employment to sales
Launching a business can be a step into the unknown. As well as finding customers, handling finances and hiring staff, you need to take time to...
Read MoreInstagram marketing tips for growing businesses
Instagram is one of the fastest-growing social media networks. For the right business Instagram marketing can be a social media rocket, boosting...
Read More15 cold calling tips that open doors and get sales
Cold calls to consumers have declined and businesses have become more effective at screening cold calls. However, for many startups, cold calling...
Read MoreEmployee benefits: workplace perks that boost employee engagement
It’s the little things that matter most in life. And that’s especially true for employees, who are increasingly looking beyond their pay packet to...
Read MoreGDPR compliance checklist for small businesses
The General Data Protection Regulation (GDPR), which came into force in May 2018, introduced big changes in how UK businesses handle personal data....
Read MoreHow to calculate VAT
VAT is one of the more complex of UK taxes with lots of exceptions on what’s covered by VAT and how companies charge and pay VAT. All of which can...
Read MoreClaiming VAT back – guide for small businesses
Claiming VAT back isn’t straightforward. The rules are complex with lots of exceptions to items along with various VAT rates and schemes, which make...
Read MoreWhat is crowdfunding?
Crowdfunding has raised millions of pounds in the UK. Discover how crowdfunding can help your startup raise the finance needed to launch and grow....
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